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Affiliate Marketing Fachkräfte sind gesuchtDeprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /www/htdocs/w007408a/redaxo/include/classes/class.textile.inc.php on line 768 Michael Kruse von Commission Junction und Ralf Hein von nonstopConsulting sind nun die neuen Leiter des Arbeitskreises (AK) Affiliate Marketing im BVDW. Nach Einschätzung von Affiliate-Experten ist dies die wichtigste Diskussionsplattform für die Marktteilnehmer und wird sich in den kommenden Monaten verstärkt der weiteren Verbesserung der Markttransparenz sowie den Themen Internationalisierung, Aus- und Weiterbildung widmen. Fachkräftemangel auch im Affiliate Marketing Der immer setigende Bedarf an gut ausgebildeten Spezialisten ist schon seit langem ein großes Problem für Unternehmen aus der Digitalen Wirtschaft. Das schnelle Wachstum im Affiliate-Markt führt immer mehr zu einem Mangel an Fachkräften, insbesondere an Affiliate-Managern. Die wichtigsten Themen für die kommenden zwölf Monate werden deshalb die Ausbildung, die Schaffung von Berufsbildern im Affiliate-Marketing sowie Initiativen zur Weiterbildung von Affiliates sein. Via: Manager Magazin |
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